Law Firm Money Matters
Are you a law firm owner ready to ditch the traditional model and take control of your cash flow? In the Law Firm Money Matters Podcast, host Chelsea Williams, founder of Core Solutions Group, dives deep into what it really takes to build a bold, profitable, and mindset-driven law firm.
From post-COVID disruptions to modern operations and finance strategies, we explore the new breed of legal entrepreneurs who aren’t afraid to challenge the norm.
Whether you're scaling your practice, seeking clarity on your financials, or simply staying afloat, you'll find stories, strategies, and no-fluff advice that puts profit first.
🔗 Connect with us: Explore more free tools and strategies at www.YourCoreSolution.com
Law Firm Money Matters
#6: Skip the Fluff, Build the Firm with Seth Price
If you want to build a high-growth, high-profit law firm, you need more than hustle—you need the right levers.
In this episode, I sit down with Seth Price, co-founder of Price Benowitz LLP and Blue Shark Digital, to uncover what it really takes to scale a law firm from two lawyers to over 40—and how he used that same playbook to build one of the most respected legal marketing agencies in the country.
Seth doesn’t believe in fluff. He’s lived the trial-by-fire journey of entrepreneurship and built businesses by mastering operations, intake, marketing, and team dynamics—and today, he’s pulling back the curtain.
We talk about:
- The 3 growth levers every law firm owner must understand—and the order they actually matter in
- How to build a business that’s not dependent on you
- What most firm owners get wrong about software, hiring, and marketing ROI
- When to outsource—and when it’s time to bring it in-house
- Why your first $1M is the hardest—and how to think like the $3M+ firm you want to become
Plus: the high cost of “unicorn hires,” the underrated power of admin staff, and why investing in marketing without tracking ROI is like burning your budget.
Whether you’re stuck at $400K or strategizing for $4M, this episode delivers the unfiltered truth about growth, sustainability, and what it takes to lead like a CEO.
Seth Price is the Managing Partner of Price Benowitz LLP and founder of BluShark Digital. He scaled his law firm from 2 to 40+ attorneys and now helps other firms grow through strategic digital marketing. At BluShark, Seth leads a team that delivers high-impact SEO, content, and local search strategies tailored for legal practices. A nationally recognized speaker and host of the Scalable Law podcast, Seth shares actionable insights on scaling firms, legal marketing ethics, and operations. With a passion for growth and education, he also serves as Board Chair Emeritus of KIPP Baltimore. Seth lives in Maryland with his family.
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